ÍøÕ¾¼ÓÔØÁ¿ÓÅ»¯:ÍøÒ³¼ÓÔØÐÔÄÜÓÅ»¯Ïê½â(3)
µÚ3Õ ÆäËû·½Ê½
3.1 ÎļþѹËõ
3.1.1 ´úÂë
ÀÏÉú³£Ì¸µÄ·½·¨¡£ÎÒÃÇ¿ÉÒÔ½«´úÂëÀï¶àÓàµÄ¿Õ¸ñ£¬»Ø³µ£¬ÎÞÓñêǩɾ³ý£¬Ìæ»»Ãû×ֽϳ¤µÄ±äÁ¿ÃûµÈµÈ·½Ê½¼õÉٽű¾Îļþ´óС¡£
ͼ4-1 ½Å±¾Ñ¹Ëõ¶Ô±È
3.1.2 ¶àýÌå
¶ÔÓÚͼƬ£¬²»Í¬¸ñʽ£¬²»Í¬Ñ¹ËõÂʶ¼»áÔì³ÉͼƬ´óСµÄǧ²îÍò±ð¡£Ñ¡ÔñÒ»¸öºÏÊʲ¢ÇÒͼƬÖÊÁ¿¿ÉÒÔ½ÓÊܵÄѹËõ·½Ê½£¬¿ÉÒÔ½ÚÊ¡ºÜ´óÒ»±Ê¼ÓÔØÁ¿¡£
ͼ4-2 ͼƬѹËõ¶Ô±È
¶ÔÓÚÊÓƵ¡¢ÒôƵ¡¢FlashÀ´Ëµ£¬Ò²¶¼Ò»Ñù£¬ÂëÂÊ¡¢¸ñʽµÈµÈ·½Ã涼»á¶Ô´óСÔì³ÉÓ°Ïì¡£
ͼ4-3 ÊÓƵѹËõ¶Ô±È
3.2 CSS 3
CSS 3ÊÇÒ»¸ö²»Ëã̫У¬µ«ÓÉÓÚÎÒ³¯ä¯ÀÀÆ÷ÏÞÖƶøµÃ²»µ½´ó·¶Î§Ó¦Óõļ¼Êõ¡£ÆäʵÎÒÃÇ¿ÉÒÔÔÚһЩЧ¹û±íÏÖ²»ÊǺÜÖØÒªµÄÒ³ÃæʹÓÃCSS 3À´Õë¶Ôä¯ÀÀÆ÷×öһЩ²îÒ컯Ч¹û£¬ÒÑ´ïµ½¼õÉÙ¼ÓÔØÁ¿µÄÄ¿µÄ¡£
3.2.1 Ì滻ͼƬ
¶ÔÓÚÒƶ¯¶Ë£¬»òÕßһЩPCÒ³Ã棬ÎÒÃÇ¿ÉÒÔÓÃCSS 3À´Ì滻һЩͼƬЧ¹û£¬±ÈÈç½¥±ä¡¢ÒõÓ°¡¢Ô²½ÇµÈµÈ¡£
ͼ4-4 ÂÌÉ«°´Å¥
ÀýÈçͼ4-4ÖеÄÂÌÉ«°´Å¥£¬Ê¹ÓÃCSS 3½¥±äºÍͼƬËùÔì³ÉµÄ¼ÓÔØÁ¿²î¾àºÜ´ó£¬ÔÚÄÜʹÓÃCSS 3µÄʱºò£¬¾¡Á¿²»ÒªÊ¹ÓÃͼƬ¡£
ͼ4-5 CSS 3ºÍͼƬµÄ´óС¶Ô±È
3.2.2 Ìæ»»JS¶¯»
һЩ¶ÔÏóÒƶ¯¡¢¿í¸ß±ä»»µÈЧ¹û£¬Æäʵ¿ÉÒÔʹÓÃCSS 3¶¯»À´ÊµÏÖ¡£ÀýÈçʹÓÃCSS 3ºÍJS£¬À´ÊµÏÖÒ»¸ö¶ÔÏó×óÓÒÇл»µÄЧ¹û£¬ÐèÒªµÄ´úÂëÁ¿Èçͼ4-6Ëùʾ¡£ÎÒÃÇ¿ÉÒÔ¿´µ½£¬CSS 3µÄ´úÂëÁ¿¼«ÉÙ£¬¶øÇÒÖ´Ðйý³ÌÖÐûÓÐJSÄÇЩ¸´ÔÓµÄÔËËã¡£
ͼ4-6 CSS 3ºÍJSµÄ´úÂëÁ¿¶Ô±È
3.3 ·þÎñÆ÷
3.3.1 GZIP
ÑÅ»¢13ÌõÀïµÄÄÚÈÝ¡£ÆäѹËõ±ÈÀýºÜ´ó£¬´ó²¿·ÖÍøÕ¾¶¼Ê¹ÓÃÁË¡£
ͼ4-7 gzipЧ¹û
3.3.2 »º´æ
ÉèÖÃExpires¡¢Cache-ControlÒÔ¼õÉÙÒ³Ãæ¼ÓÔØÁ¿£¬Ê¹ä¯ÀÀÆ÷´Ó±¾µØ¶ÁÈ¡»º´æ¡£
ExpiresºÍCache-Control max-age¾ùÓÃÓÚ¼ì²âÎļþÊÇ·ñ¹ýÆÚ£¬Èç¹ûûÓУ¬ä¯ÀÀÆ÷¶ÁÈ¡±¾µØ»º´æ¡£ExpiresÊÇHTTP1.0µÄÄÚÈÝ£¬ÐèÒª·µ»ØÒ»¸ö304 Not Modified£¬²¢ÇÒ¹ýÆÚʱ¼äÊÇGMTʱ¼ä£¬Ò»µ©¿Í»§¶ËÈÕÆÚ²»×¼È·£¬¿ÉÄܵ¼ÖÂʧЧ¡£Cache-ControlÊÇHTTP1.1µÄÄÚÈÝ£¬Ê¹ÓÃÎļþ×ÔÉíµÄageÖµÀ´×öºÍÇëÇóʱ¼ä¶Ô±È£¬Ïà¶ÔÎȶ¨¡£
ͼ4-8 304 Not Modified
3.3.3 ÓÅͼ
ÓÅͼÊǹ«Ë¾¿ª·¢µÄ£¬ÓÃÓÚͼƬÎÞËðѹËõµÄϵͳ¡£Ä¿Ç°»¥ÓéÒѾ½ÓÈ룬ÔÚͼƬÉÏ´«µ½·þÎñÆ÷ʱ£¬×Ô¶¯½øÐÐÎÞËðѹËõ£¬¼ÓÔØÁ¿¼õÉÙµÄЧ¹û·Ç³£Ã÷ÏÔ¡£
ͼ4-9 ÓÅͼ
µÚ4ÕÂ Èý¸ö»°Ìâ
4.1 ¶Ô±È
ÔÚÒÔÇ°Ò»´Î·ÖÏíÎĵµÖУ¬ÓÐͬѧÌáÎÊΪɶҪÅ׿ªä¯ÀÀÆ÷Óë·þÎñÆ÷µÄ»º´æ»úÖÆ£¬×Ô¼ºÊµÏÖÒ»Ì×±¾µØ´æ´¢»úÖÆ£¬ÓÐûÓÐʲôÌرðµÄÓÅÊÆ¡£ÆäʵÏà¶ÔÓ봫ͳ»º´æÀ´Ëµ£¬±¾µØ´æ´¢µÄºÃ´¦ÓÐ4µã¡£
Ò»ÊÇ£¬¶ÔÓÚ´æ´¢ÐèÒª´¦ÀíµÄÊý¾ÝÀ´Ëµ£¬±¾µØ´æ´¢¿ÉÒÔÔÚµÚÒ»´Î¼ÓÔصÄʱºò¾Í½«´¦ÀíµÄÊý¾Ý´æÔÚ±¾µØ£¬¶ø´«Í³»º´æ²ßÂÔÐèҪÿ´Î¼ÓÔصÄʱºò¶¼´¦ÀíÒ»´ÎÊý¾Ý¡£
¶þÊÇ£¬±¾µØ´æ´¢Ïà¶ÔÎȶ¨£¬ÓжÀÁ¢µÄ´æ´¢¿Õ¼ä£¬Ò»°ã²»»áÏò·þÎñÆ÷·¢ËÍÇëÇ󣬶ø´«Í³»º´æʱ³£»á¶ªÊ§¡£
ÈýÊÇ£¬Ïà¶ÔÓÚ´«Í³»º´æ²ßÂÔ£¬±¾µØ´æ´¢µÄ¶ÁÈ¡ËÙ¶ÈÒª¸ü¿ìЩ¡£µ±È»£¬Ò²ÓÐÀýÍ⣬ChromeµÄ±¾µØ´æ´¢¶ÁÈ¡ËÙ¶ÈÒªÂýÓÚ»º´æÎļþµÄ¼ÓÔØ¡£
ËÄÊÇ£¬¶ÔÓÚiOSÉ豸£¬SafariÔÚÖØÆôºó£¨°üº¬±¾ÉíµÄÖØÆô£¬»òÕßÉ豸µÄÖØÆô£©£¬»º´æ»á±»Çå¿Õ£¬¶ø±¾µØ´æ´¢ºÍÀëÏß´æ´¢²»»á¡£
4.2 SEO
4.2.1 Landing Page
¶ÔÓÚ»¥ÓéÕâ±ßµÄÓÎÏ·£¬¿Í»§¶Ë»áÓÐÒ»¸öLanding Page£¬ÉÏÃæ°üº¬ÁË×îеÄÐÂÎÅ£¬»î¶¯µÈµÈÐÅÏ¢£¬Íæ¼Òÿ´ÎÆô¶¯¿Í»§¶Ë¶¼»á¿´µ½Õâ¸öÒ³Ãæ¡£
¸ù¾Ý¼à¿Ø£¬Landing Pageƽ¾ùÿÌì¸ø¹ÙÍø´øÀ´250w×óÓÒµÄPV£¬¶ø¹ÙÍøƽ¾ùÿÈÕPV´óÔ¼1000¶àÍò¡£Õâ¸öÁ¿Ó¦¸ÃÍêÈ«Ìî²¹ÁËSEOµÄËðʧ¡£¶øÇÒÓÎÏ·¹ÙÍøµÄÓô¦Ò»°ã½öÏÞÓÚ¸øÍæ¼ÒÌṩÓÎÏ·µÄ¹¦ÄÜ·þÎñ¡¢ÐÂÎÅ¡¢»î¶¯ÐÅÏ¢µÈµÈ£¬Íæ¼Ò²éѯÓÎÏ·¹¥ÂÔ¡¢×ÊÁÏÒ»°ã»áȥýÌåÕ¾£¬¶ø²»ÊÇÓÎÏ·¹ÙÍø¡£
ͼ5-1 ¡¶Ó¢ÐÛÁªÃË¡·µÄLanding Page
4.2.2 ÄÚÒ³Á´½Ó
ÔÚijЩÄÚÈÝÐèÒª¶¯Ì¬¼ÓÔصÄʱºò£¬ÎÒÃÇ¿ÉÒÔдһ¸öµ½ÄÚÒ³µÄÁ´½Ó£¬ÈÃËÑË÷ÒýÇæÅÀ³æ˳×ÅÕâ¸öÁ´½Óµ½ÄÚҳȥ¼Ç¼ÐÅÏ¢¡£
ͼ5-2 µ½ÄÚÒ³µÄÁ´½Ó
ÀýÈçÒ³¿¨ÖеÄÐÂÎÅÁбíÐèÒª¶¯Ì¬Ìî³ä£¬Èç¹û²»×ö´¦Àí£¬ÅÀ³æ¿ÉÄÜÎÞ·¨»ñÈ¡ÕâЩÁбíÖеÄÐÂÎÅÁ´½Ó¡£ÎÒÃÇ¿ÉÒÔÏñͼ5-2µÄÄÇÁ½ÖÖ·½Ê½£¬Ð´Ò»¸öµ½ÁбíÒ³µÄÁ´½Ó£¬ÕâÑùÅÀ³æ¾Í¿ÉÒÔ˳×ÅÕâ¸öÁ´½Óµ½ÁбíҳȥץȡÐÅÏ¢¡£
4.3 Ч¹û
4.3.1 ½¡¿µ¶È
½¡¿µ¶ÈÊÇÎÒÃÇÒÔÇ°½ÓµÄ¼ÓÔØʱ¼ä¼ì²âϵͳ£¬×î½üÎÒÃÇ»»ÓÃÁËOZϵͳ¡£Ê¹ÓÃÁËÒÔÉÏ·½·¨µÄÍøÕ¾£¬ÔÚ3Ã뽡¿µ¶ÈÉÏ£¬ÓÐÁ˺ܴóµÄÌáÉý¡£
ͼ5-3 3Ã뽡¿µ¶È
4.3.2 ÇëÇó¼õÉÙ
²ÉÓÃÒÔÉÏ·½Ê½¼õÉÙ¼ÓÔØÁ¿£¬ËäÈ»»áÔì³ÉÕû¸öÍøÒ³µÄÈ«²¿ÇëÇóÁ¿ÓÐÉÙÐíÔö¼Ó£¬µ«ÒòΪÊÇ°´Ðè¼ÓÔØ£¬ËùÒÔ¿ÉÒÔ´ó´ó¼õÉÙÊ×ÆÁÇëÇóÁ¿¡£
ͼ5-4 Ê×ÆÁÇëÇóÁ¿
ͼ5-5 ÕûÒ³ÇëÇóÁ¿
4.3.3 ´ø¿íÏûºÄ
ÔÚÎÒÃǽÓÈëÓÅͼºó£¬Í¼Æ¬·þÎñÆ÷µÄ´ø¿íÏûºÄ´ó´ó¼õÉÙ¡£ÔÚͼƬѹËõÒ»°ëºó£¬ÎÒÃǵĴø¿íÏûºÄ¼õÉÙÁË4G¡£
ͼ5-6 ͼƬѹËõÒ»°ëºó·þÎñÆ÷´ø¿íÏûºÄÇ÷ÊÆͼ
ÓÉÓÚ¹«Ë¾ÏµÍ³Ö»ÄÜÕë¶Ô·þÎñÆ÷×ö´ø¿íÏûºÄ¼à¿Ø£¬ËùÒÔÎÒÃÇ¿´²»µ½×öÎļþ´æ´¢ºÍ°´Ðè¼ÓÔغóµÄ´ø¿í¼õÉÙÇé¿ö£¬µ«ÎÒÃÇ¿ÉÒÔ´ó¸ÅËãËã¡£Èç¹ûÒ»¸öÓÎÏ·¹ÙÍøÈ«²¿Ò³Ãæƽ¾ùÿÌìÓÐPV1500w£¬Óû§Æ½¾ùÿ´Î¼ÓÔØÒ³Ãæ½ÚÊ¡10KB£¬¼ÙÉèµÚ1ÌìÕý³£¼ÓÔØ£¬ºó29ÌìÈ«²¿¶Á»º´æ£¬Ã¿Ô¿ÉÒÔ½ÚÊ¡´ø¿í488MB¡£¶ÔÓÚÓм¸Ê®¿îÓÎÏ·²úÆ·µÄÎÒÃÇÀ´Ëµ£¬ÕâÊÇÒ»¸öºÜ¿É¹ÛµÄÁ¿¡£
½áÊøÓï
ÕýÈ翪ƪËù˵µÄÄÇÑù£¬½éÉܵÄÕâЩ·½·¨£¬Óв¿·Ö»áÉ˺¦SEO£¬Ôö¼Ó½Å±¾¿ªÏú¡£ËùÒÔ´ó¼ÒÔÚʹÓõÄʱºòÐèÒª½øÐÐÒ»¸öºÏÀíµÄÑ¡Ôñ¡£
ÀýÈç¶ÔÓÚÒ»¸öвúÆ·£¬SEOÏà¶Ô¸ü¼ÓÖØҪЩ£¬Õâ¸öʱºò¿ÉÒÔÊʵ±Ñ¡ÓÃһЩ¼õÉÙ¼ÓÔØÁ¿µÄ·½·¨£»µ±²úÆ·³ÉÊ죬ÓдóÁ¿Óû§µÄʱºò£¬¿ÉÒÔ¿¼ÂǽøÐиü¼ÓÉîÈëµÄ¼ÓÔØÁ¿ÓÅ»¯¡£
Ï£Íû´ËÎĵµÄÜ°ïÖúµ½½ñºó×öÍøÕ¾¼ÓÔØÁ¿ÓÅ»¯µÄͬѧ¡£